DIRECTOR OF MARKETING - CHICAGO, IL

JOB DESCRIPTION: 

Responsible for creative development and production at the brand level for AIR® Aerial Fitness. This position also plays a key role in developing overarching strategy and positioning for the brands working closely with the President and other stakeholders.


KEY RESPONSIBILITIES: 

• Develop long and short term brand management strategies for the franchise company and franchisees

• Works with the President to develop and execute marketing strategies that improve consumer traffic and perceptions of the brand

• Responsible for social media marketing including development of content and management of all social media accounts

• Responsible for creating marketing communications across all consumer touch points

• Develop interior branding and studio designs from concept through production and installation

• Monitor brand style guides and approve brand usage for all licensing activities

• Monitor brand health through research, develop plans to address opportunities and socialize insights    
 

EDUCATION:

Required Minimum: BS Degree in Marketing or related discipline

Preferred: MBA
 

EXPERIENCE:

Required Minimum: 3+ years' experience in boutique fitness marketing and/or franchising
 

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES: 

• Strong design and graphics background across all media types

• Knowledge of fitness and wellness industry is a plus

• Retail experience in a franchised model is a plus   

• Experience with marketing automation and design tools

• Demonstrate expert knowledge and management of various social media platforms

• Knowledge of media research, trafficking, tracking and reporting processes, techniques and technologies

• Strong teamwork, communication and presentation skills

• Ability to translate overall business strategy into marketing campaigns and goals

• Experience working with, leading and supporting cross functional teams

• Proven track record of helping businesses grow

HOW TO APPLY: 

To apply, please submit your cover letter and resume to info@airfitnow.com